Gadiel Analytics · RGM Price Intelligence

Coca-Cola price-pack architecture at SuperValu Ireland

A daily, automated read of carbonated soft-drink shelf prices — quantifying the Sugar-Sweetened Drinks Tax spread on a like-for-like price-per-litre basis across the Coca-Cola portfolio.

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Sugar-Tax spread

Normalised price per litre of full-sugar Coca-Cola (subject to the levy) versus Zero Sugar (exempt), matched by format and pack count, flavoured variants excluded. A positive spread is the visible pass-through of Ireland's sugar tax onto full-sugar price-packs.

Price-per-litre by format

How unit economics change with pack size — the core of price-pack architecture. Larger packs drive down €/litre (the classic volume incentive).

Base-price trend

Daily shelf price by SKU. Populates as the daily scrape accumulates history.